What was once considered a nice-to-have soft skill has become an essential leadership competency. Today, effective communication is one of the strongest drivers of employee engagement, organizational trust, and workplace productivity.
In fact, 75% of employees say communication is the most important leadership attribute, yet only 33% believe they receive enough communication from their leaders.
As James Humes, speechwriter for five U.S. presidents, famously said, “The art of communication is the language of leadership.” That statement is just as relevant today as ever.
If you’re wondering how leaders can communicate better, the answer starts with increasing transparency and clarity throughout your organization. Here are seven practical strategies that can help.
1. Be a Frequent Presence with Employees
Block 30-minutes twice a week to walk the halls of your organization for the sole purpose of connecting informally with employees. As a Christ-focused leader, you care about your employees. Don’t just show them by working hard behind a closed door to help the company thrive, but also by showing up during their workday to offer encouragement and appreciation for their work.
Are your teams working remotely? Ask managers to invite you to their ongoing team meetings and try to attend quarterly, even if it’s just for a 10-15 minute drop-in and Q+A.
2. Communicate the Future with Clarity
One study found that 36% of senior managers, executives, and employees say they “hardly ever” know what’s happening within their organization.
Creating clarity for leaders means consistently communicating the organization’s vision, priorities, and expectations. Clearly explain the results needed from individuals and teams, and help employees understand how their work contributes to long-term success.
When leaders provide both clarity and transparency, employees are more engaged and confident in the direction of the business.
3. Let Your Personality Come Through
Don’t let yourself become hollow in your communication; instead, offer your authenticity and personality. While preparing thoughtfully for communication is important, be aware of the message you send employees. If your emails, videos, and speeches have been too edited, they sound formulaic or robotic.
4. Listen More Than You Speak
Strong communication isn’t just about speaking well—it’s about listening well.
During brainstorming sessions, resist the urge to lead every discussion. Instead, create space for employees to contribute ideas based on their unique experiences and expertise.
Active listening encourages innovation while reinforcing a culture of openness and trust.
5. Put Your Phone Away
Small actions communicate powerful messages.
When you’re meeting with employees, avoid checking your phone. Being distracted can unintentionally signal that your team isn’t your priority.
Giving people your full attention demonstrates respect and strengthens workplace relationships.
6. Always Provide Meeting Context
Leadership naturally carries authority, and employees often fill information gaps with assumptions.
Whenever you schedule a meeting, include context in the invitation or agenda. Let people know the purpose of the discussion so they don’t unnecessarily worry they’re in trouble.
This simple habit promotes transparency and clarity while reducing workplace anxiety.
7. Use Multiple Communication Channels
Everyone has different methods they prefer to receive communication. Did you know up to 71% of employees don’t read or engage with company emails? (Source) Consider leveraging multiple communication channels, including email, video, a CEO blog, or a speech at a company gathering. If you don’t feel comfortable with a specific medium, find someone to coach you to build your expertise and confidence.
The best leaders are great communicators. This is a topic our Convene Chairs and their Teams navigate and explore regularly. If you’re interested in learning more about Convene membership, click the link below to get more information.
