Jim Morgan

When Jim Morgan arrived at Krispy Kreme he stepped into an unhealthy culture. For this turnaround, Morgan said it was not going to be just about selling more doughnuts to get the business back on its feet. “Let’s find a vision bigger than selling doughnuts,” he told the Krispy Kreme team. This led to the creation of their current mission and statements, “Our mission is to touch and enhance lives through the joy that is Krispy Kreme. Our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.” Jim says, ‘the employees just needed someone to to love them like Jesus does, so I did my best to love them.” By 2013, Krispy Kreme had made a significant turnaround as a company. All of this, Morgan noted, was a testament to culture change within the company rooted in his approach to creating a Christ glorying culture that values people.

Morgan resolved to but Christ in the center of his approach to business. He implemented Faith, Family, and Community Days in which employees were encouraged time to nourish their faith, spend time with family, and serve the community.

Jim Morgan, is the retired chairman and chief executive of Krispy Kreme Doughnuts Inc., and invests his time as the founder’s chair of Leighton Ford Ministries in Charlotte. Morgan has led six different companies, including as chairman and chief executive of Wachovia Securities. He also served on the boards of Coco-Cola Consolidated Inc., Lowe’s Cos. Inc., The YMCA of Greater Charlotte and Youth Commission International.