The fastest way to lose sight of your business is to stop listening to your customers. What you think is happening inside your company and what your customers are actually experiencing might be two completely different stories. Too often, leaders rely on assumptions instead of real feedback—and that gap can cost you growth, loyalty, and trust.

In this post, Convene Chair Mike Edwards shares how to check in with your customers in meaningful, non-intrusive ways—and how to turn their insights into quick, high-impact improvements.