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Business Blind Spots: Your customers’ insights are your biggest growth opportunity—if you listen

Business Blind Spots: Your customers’ insights are your biggest growth opportunity—if you listen

The fastest way to lose sight of your business is to stop listening to your customers. What you think is happening inside your company and what your customers are actually experiencing might be two completely different stories. Too often, leaders rely on assumptions instead of real feedback—and that gap can cost you growth, loyalty, and trust.

In this post, Convene Chair Mike Edwards shares how to check in with your customers in meaningful, non-intrusive ways—and how to turn their insights into quick, high-impact improvements.

Turning Pain and Confusion into Hope

Turning Pain and Confusion into Hope

If you were looking at Sara’s exterior appearance and demeanor, you might assume she would not be open to a conversation about Jesus or faith. However, what was hidden beneath her mask was crying out for everything He offers. 

She was craving hope and longing for peace.  She wanted to know she was valuable and that life would get better - and that was the doorway that led to a meaningful conversation about Jesus. 

Sara didn’t wake us asking spiritual questions.  She was in survival mode. 
But, when someone connected with her pain and listened to her internal cry, she was willing to listen to her new friend share about the God in Heaven who loved her and had a plan for her life. 

In that moment the God conversation became relevant...it wasn’t theology, it was practical, relational, and the benefits of everything Jesus offered were very appealing. 

Sara prayed to receive Christ and excitedly began her new journey with Him.