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Building Your Brand on Christian Principles

I’ve had the privilege of building branding campaigns for zoos, restaurants, wedding planners, and even blueberry farms. Surprisingly, no matter how unique the business, the art of branding relies on three foundational principles: clean, constant, and consistent. In fact, these timeless branding principles serve as the core elements to the growth of Christ’s ministry while on Earth. Moreover, the principles that allowed Jesus to build an enduring legacy should be reflected in your business or organization, just as they are practiced by some of the most prolific brands of our day.

In the first installment of this three-part series, we’ll discuss what it means to have a clean brand, why it’s important, and how this is exemplified by Jesus in the first century and currently by Google. Sounds a little ambitious, right? Let’s dive in!

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StrengthsFinder Mission Statement

What do your StrengthsFinder talent themes reveal about your unique mission as a believer and leader? Ephesians 2:10 says, “For we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do.”

Psalm 139:14 says, “I praise you because I am fearfully and wonderfully made;”

Gallup research reveals that the likelihood of someone having your same top 5 StrengthsFinder talent themes in the exact order happen only 1 in 33 million.

Discovering your strengths helps us to know WHO we are in Christ and HOW we can live on mission personally and professionally.

Follow this example below to write your StrengthsFinder Mission Statement.

List out your top 5 StrengthsFinder talent themes and summarize each theme into no more than 1-3 best words that describe that talent theme in YOU.

See if you can add specific behaviors uniquely connected to your talent theme.

Then craft a memorable succinct mission statement starting with, “My mission is to bring, help, or lead.”

Here is my mission statement example.

1. Focus – Purposeful Goal Setting 2. Individualization – Wise Coaching 3. Achiever – Entrepreneurial Zest 4. Command – Lead Courageously 5. Competition – Dare Greatly

“My mission is to lead with purposeful goal setting, wise coaching, and entrepreneurial zest. I help others to lead courageously and dare greatly.”

Do you know your top 5 strengths?

If not purchase your code here and receive a FREE Online Course that includes a Leadership Mission Statement Worksheet.

If you already know your top 5 strengths and you just want the StrengthsFinder Leadership Mission Statement Worksheet click here.

We would love for you to post your StrengthsFinder Mission Statement to share with your fellow Convene members.

Bring GALLUP Certified Strengths Coach and Convene Resource Specialist Brent O’Bannon to your Forum Day or organization and learn the art and science of crafting your StrengthsFinder Mission Statement. Learn more at http://brentobannon.com/strengthsfinder-keynote-and-workshops/

Why You Can Never Empower People, but You Absolutely Must Engage Them

Leaders have wasted a lot of time and money on two of our favorite Business Buzzword Bingo terms for the last three years: empowerment and engagement. Here's the real skinny. Gallup says a whopping 70% of people are disengaged from their work. That's critical because the very few companies with high engagement enjoy much higher net profit margins and five times the shareholder return.

Engage People By Empowering Them?

The standard answer is that if you empower them, they will become engaged. But that is an answer developed within a command and control mindset, which is not the place to find out how people are empowered. As Einstein said, "Problems cannot be solved with the same mindset that created them."

In a recent discussion with an elderly billionaire who had made his money in the 80's and 90's, he was convinced that, "It is the job of the CEO to empower people." He bristled dismissively when I suggested people might not need him to empower them. Einstein's quote came to mind, and I realized he was trying to solve the problem from the mindset that had created it. He was well known as a top-down, command and control manager, and he was taking special delight in having the power to empower people, by sharing a little of his power with them.

Thank You, But I'm Already Fully Empowered

But empowering someone this way is a subtle way of communicating, "I'm still in power, and the only reason you have any power at all is because I granted a little of mine" - a patronizing and perhaps even belittling view of empowerment. The message is, "You don't show up fully equipped to contribute - without me, your personal empowerment is insufficient."

The reality is, we can't empower people. They show up empowered and all we can do is suffocate their innate ability and desire to contribute, innovate, make decisions and generally be self-managed adults. Empowerment is the absence of the heavy hand, just like an apple seed only grows where you don't put down plastic. The seed shows up empowered and ready to sprout. I can't add anything. All I can do is smother it and keep it from sprouting.

But Give Me a Reason I Should Engage With You

Engagement, however, is all on us. While people show up empowered - it's who they are, the seed is complete - they are likely to show up not engaged in any way. The apple seed can remain just a seed for a very long time if the conditions aren't right to grow. In the same way, people will be in neutral until you give them a reason to use their empowerment to make the company better. Engagement is the addition of leadership, principles, resources, guidance, training, community, teams and incentives - like the addition of water, sun, fertilizer, and good soil are to growing the apple seed. The seed shows up fully complete and ready to grow, but won't until it sees the right conditions to do so.

How To Engage People

Engagement requires that we do a very few things right. We must engage everyone in building a clear vision of where we are going, and require that they play a part in creating a plan to live it out.

Engagement also requires that we build an organizational model that encourages distributed decision-making and other forms of participation formerly reserved only for hierarchical managers. And if we expect people to be fully engaged, we need to invite them to have more control over their time, and to be treated like self-managed adults. We also need to be more deliberate about recognition, rewards, relationship-building experiences, and participation in incentives programs directly related to agreed upon results.

The Bottom Line

Empowerment is the absence of the heavy hand; the absence of black plastic over the seed. Engagement is the addition of reasons to get involved - leadership, vision, tools, values, resources, guidance, training, metrics, and relationships. Get out of the way and people will show you how empowered they already are.

Don't waste time trying to empower people. They already are. Just give them a reason to be engaged, give them the resources they need to grow, and get out of the way. And watch your company take off.

Article as seen on Inc.com

Teacher, Are You Learning Yourself?

Rom 2:19-21—And if you are confident that you are a guide for the blind and a light for those in darkness, that you are a trainer of the foolish and teacher of the simple, because in the law you have the formulation of knowledge and truth—then you who teach another, are you failing to teach yourself? As business owners and CEOs we know the imperative responsibility of continually investing resources into the development of our employees.  The pace of business and technology forces our teams to keep up or lose.  The changing requirements of our workforce demand our managers to lead as servant leaders—communicating clearly, describing the end goal and providing consistent feedback on performance.  “What got us here won’t take us there” is a good motto for today’s executives.

With clients demanding highest quality and quicker response, the pressure to get-to or remain-as “best in class” requires vigilance in all focuses of a company.  As management science and industrial technology evolves, continuous learning—from best practices, from our own and our competitors’ achievements and mistakes, from the experience and wisdom of like-minded business people—is essential.

In this endeavor, often we neglect our own continuing education.  The adage of “surrounding yourself with people smarter than you” still works and we need to hone our own skills and knowledge to remain vital in the marketplace.

A Convene Forum Team provides that cutting-edge contemporary education from people who are in the game of business.  Convene can be likened to a continuous MBA program for Christian executives.  Our curriculum follows an Organizational Development Roadmap that addresses themes such as Purpose, Strategy, Operations, Finance, People development, Business-As-Ministry, and more.  Our members are learners and teachers by nature, and when that happens in a group of trusted advisors who share common, Christian values, businesses flourish.

Proverbs 27:17—As iron sharpens iron, one man sharpens another.

Can You Take Me There?

I was in California not too long ago. As I left the airport, I grabbed a cab to get to my hotel (yes, an actual cab). “Where to?” asked the driver.

“I’m staying at the Embassy Suites by the airport, can you take me there?”

“Of course,” he replied.

Off we went.  A just a few minutes later, I hopped out of the cab, paid, and was in front of the front desk.  “I’m sorry, Mr. Powers, but we don’t have a reservation for you.”  Turns out there are two Embassy Suites near the airport.

I went back outside to find my way to the other hotel, and it happened that the previous driver hadn’t yet pulled away.  “Oh,” he said as I got back into the cab, “I didn’t know.  I’ve never been there before.”

It made me wonder how many times I thought I’d known where I was going.  How I had taken people to places they didn’t want to go - how I didn’t ask the right questions to get to their answers or to my answers or to whatever we really needed for the company.

Have you ever heard someone say “I’ve outgrown my boss”?  Or that they’ve outgrown whatever situation they happen to be in?  I’ve felt that way more than once in my career.  And while I’m happy I grew, and while sometimes it was true it was more about a growing in a different direction than actually outgrown the person leading me, there were still two components that were true:

1)  I wanted to go faster or in a different direction that he or she was going

2)  They weren’t growing as fast as I was, and that allowed me to catch up.

People want to follow others that can take them to new places - for adventure, for growth, for becoming more of what God has planned for them.  And it’s really hard to take people to places you’ve never been.  Can you imagine going up a mountain or to Haiti with someone who’d never been?

As a leader, how are you growing?  Who’s taking you to new places so that you can, in turn, take others?  How are you growing so that you can instill new growth in those that are following you?

You have to keep growing if you want the same people to keep following, or sooner or later, they’ll pass you.