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strategic alliance

Your Strategic Alliances Will be Successful with These 5 Fundamental Attributes

Your Strategic Alliances Will be Successful with These 5 Fundamental Attributes

One strategy companies explore to accelerate their growth curve is to seek out other organizations with product lines or services that complement their own, thus saving the time and money it would require to bring it to market themselves. If the strategic alliance is successful, both companies experience accelerated top-line revenue growth faster than if they tried this on their own. Here is the problem: 80% of strategic alliances fail.