If you’re struggling with your sales right now as many businesses are, you know you don’t have time to sit back and hope this whole thing blows over. But what can you do now? How do you get your sales back on track during the COVID-19 crisis?
How to Get Your Sales Back on Track (Part 1)
Many business leaders right now are recognizing this brutal reality: their current sales and marketing methods are not built for these trying times.
The pressure is building for companies to get their sales back up, but it’s a real struggle.
Clients are putting projects, jobs, and events (and accounts payable) on hold indefinitely. Many consumers have lost their jobs or are worried they will soon. Social distancing requirements are continuing to create substantial barriers to the business’s normal flow everywhere from the retail floor to the manufacturing floor. Travel is still heavily restricted, and uncertainty abounds.
What is Your North Star?
Over the years, I’ve spent more than one night on a sailboat in the Atlantic and the Mediterranean. GPS makes it pretty easy to chart your course and get to your destination, even when it’s dark and you can’t see much. Before GPS, sailors had to guide their ship using the stars. The north star was always the place to start when you were uncertain or needed to re-orient.
Who Do You Need on Your Team?
In the very beginning, your leadership team is you. Every single business starts with a person, and that person has the responsibility to dream and to do because he or she is the only one around.
Then the business grows, you hire some staff, and in a way, your whole staff feels like your leadership team. You hire someone to help with phone calls, emails, and scheduling, and he’s your Office Manager. You hire someone to help with packaging and shipping products, and she’s your Head of Operations.
Why Taking Care of Your Employees is Essential to Company Success
The pressure of leading a team in the workplace may seem challenging. Yet a critical part of leadership is caring for people as well as accomplishing the needed business goals. In fact, the best leaders are those who put the needs of their people as a priority. You may feel the most pressure to meet your goals at work, but in order to promote a healthy work environment and accomplish the needed goals, it is imperative to be aware of the physical and emotional needs of your employees.