Is joy an underrated asset in your leadership? In our latest article, Matt Rusten explores why joy, much like humor, plays a vital role in building a thriving company culture. From increasing team engagement to fostering resilience, joy can transform workplace dynamics and inspire purpose-driven work. Discover three key ways to cultivate joy in your organization and why it’s essential for leaders who seek both results and fulfillment.
‘Do not worry.’ We’ve read Matthew 6:25-34 in the Sermon on the Mount, but what does that look like on a day-to-day, minute-by-minute basis? God knows our every worry, fear, and concern – and He can handle it. Many thanks to Darrell Passwater, Convene Forum Team leader, for his encouragement to think about how our lives might be different by truly living out this scriptural principle.
Got a quick minute to chat? I’ve been wanting to share something with you as you lead in the midst of the election cycle in the USA or when your political election takes place in your country. When the dust settles on the election and the new country leader is declared, one thing will still be as true as it is right now. You’ll still be the one leading your firm the day after the election. Your team members will still come to work the day after the winner is declared. They’ll still be looking to you for leadership, for a paycheck, for a sense of community at their workplace.
What do they want most that only you can deliver? It’s meaning. That meaning they’re looking for begins with you and your leadership. To be sure, what Washington DC does actually can impact your business significantly, however, the president of the United States or the leader of any country does not lead your firm. You do. It’s an enterprise entrusted to you to lead as a steward. It’s a place where people look to you for answers, where people want to be part of a team that cares about them and where people want to be valued, appreciated, and loved. The next president of the country will not show up this week at your office to encourage your team, fix a broken piece of equipment, hire the next team member, sell a big account, or cast a bold vision about how your team will reach your goals and impact the culture.
As we find ourselves mid-October and a blink away from a new calendar year, it is an opportunity to prepare for how we view transitions. Transitions allow for reflection and renewal, for letting go and beginning anew, and for learning from the past and creating the future. Instead of laying out trends for the next year, I would like to comment on a fundamental enabler of any transition: hope. Leaders who want to improve, CEO’s who work toward excellence, HR professionals who aspire to deliver more value, and employees who seek well-being all achieve their transitions by realizing hope.
Hope integrates many of the positive traits that shape transitions for others and matter to me personally: learning, patience, service, faith, humility, optimism, gratitude, and so forth. I send hundreds of formal and informal e-mails every month to invite people to programs, to thank people for attending programs, to check in on those I mentor, and to stay connected to those I care about. I begin almost every one of these notes with “Hope you are well.” Hope is one of my personal desires, tag lines, and biases and an enabler of any transition.
If I could implant one trait in my family, friends, and colleagues who are undergoing continual transition, it would be hope.
But he who did not know, yet committed things deserving of stripes, shall be beaten with few. For everyone to whom much is given, from him much will be required; and to whom much has been committed, of him they will ask the more. - Luke 12:48
How can we leverage corporate social responsibility for the Highest good? How do we extend our philanthropic initiatives from merely building up a company to building up the Kingdom of God? How do we pursue Kingdom philanthropy?
You Are God’s Marketing Vehicle
Fundamentally, marketing is a means for influencing others to buy into lifestyle enhancement regardless of whether the benefits take the form of a product or service. Similarly, as Christians we are also charged with reaching and encouraging others and influencing them to embrace a lifestyle enhancement—a spiritual lifestyle enhancement. We are living epistles and advertisements for God in the marketplace. Jesus didn’t demand that people come to Him in order to hear the gospel. He went to them. He went into the marketplace and through towns teaching the gospel.
Marketing is Fishing
Jesus gives us a great commission: “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matthew 28:19, NKJV; 1 Timothy 2:3-4). Jesus tells us, “Follow Me and I will make you become fishers of men,” and, “Do not be afraid. From now on you will catch men” (Mark 1:17, NKJV; Luke 5:10, NKJV).
As God’s ambassadors, we are charged with seeking, or fishing for, and catching individuals to bring into the kingdom of God for salvation (1 Corinthians 9:22). In this way, marketing is analogous to fishing.
Marketing is fishing from a kingdom perspective. For instance, both fishing and marketing involve skillfully and strategically:
Targeting a certain area or audience.
Casting a line with a hook or slogan.
Offering an enticing bait or benefit.
Reeling in or recruiting.
Most of us are familiar with the infamous 4Ps of marketing: Product, Price, Place, and Promotion. But I’d like to introduce you to a new one: the 5th “P” of marketing: your kingdom Platform.
The 5th “P” of Marketing: Your Platform
Your kingdom platform is defined as what you and your business stand for from a kingdom, or a godly, perspective, and it should always reinforce God’s principles such as the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control (1 John 4:8; Galatians 5:22-23). Your kingdom platform should serve as the overarching theme from which your marketing strategies and tactics are spawn. Ultimately, your entire business culture and philosophy should be grounded in your kingdom platform.
Example: You might be an interior designer. Because for you, interior decorating is a Higher calling than just making a room look pleasant and inviting, your kingdom platform may be centered on creating joy and peace for people within their living spaces. In this way, your platform reinforces godly principles and, consequently, serves as a strong spiritual foundation for your marketing initiatives.
You don’t necessarily have to advertise your kingdom platform unless you feel led to do so. You just need to identify it, commit it to God, and ensure that the remaining 4Ps of your marketing plan align with it. Having a kingdom platform is just another way to bring your business plans and marketing programs to a Higher level of success and significance.
