ClickCease
Faith at Work, Stewardship, Leadership
Dee Ann Turner
Hold All Things Loosely

True leadership requires the courage to let go of what’s good in order to receive what’s better. Whether it’s possessions, positions, or plans, holding loosely allows us to lead with open hands, ready for transformation, collaboration, and God’s greater purpose.

Hold All Things Loosely
Business, Leadership
Scott Ritzheimer
How to Take the Business You Built to the Next ...

You did it! You started a business with nothing more than a dream and a willingness to roll up your sleeves. You worked hard, really hard, and the business grew. You didn’t know what you were doing half the time, but you figured it out. You made it up as you went, and now you’re leading your very own multi-million dollar business.

How to Take the Business You Built to the Next Level
Communication, Leadership, Networking, Relationship, Social Media
Mike Edwards
Business Blind Spots: Your customers’ insights ...

The fastest way to lose sight of your business is to stop listening to your customers. What you think is happening inside your company and what your customers are actually experiencing might be two completely different stories. Too often, leaders rely on assumptions instead of real feedback—and that gap can cost you growth, loyalty, and trust.

In this post, Convene Chair Mike Edwards shares how to check in with your customers in meaningful, non-intrusive ways—and how to turn their insights into quick, high-impact improvements.

Business Blind Spots: Your customers’ insights are your biggest growth opportunity—if you listen
Michael Johnson
A Christian Business Owner's Guide to Scale

Are business growth and your faith opposed? Christian leaders often find themselves at a crossroads, seeking to balance ambition with their faith-based values. The desire to scale operations and achieve greater impact can sometimes feel at odds with the principles of service, integrity, and stewardship that underpin their beliefs.

Yet, scaling a business and adhering to Christian values are not mutually exclusive. In fact, by integrating biblical wisdom with sound business practices, Christian leaders can unlock a path to sustainable growth that aligns with their faith and honors God's purpose for their endeavors.

A Christian Business Owner's Guide to Scale
Dave Ulrich
Discovering Clarity in Chaos: How to Become a ...

In an ever-changing world filled with uncertainty, leaders face a critical choice—become a hostage to chaos or a master of clarity. In this insightful article, Oleg Konovalov and Dave Ulrich explore how leaders can navigate volatile times with confidence. Through research-backed strategies, they provide seven actionable steps to transform uncertainty into structured success. If you’re ready to rise above the noise and bring clarity to your leadership, this is a must-read.

Discovering Clarity in Chaos: How to Become a Master of Clarity—Not a Hostage of Chaos

spiritual lifestyle

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The 5th "P" Of Marketing

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'Come, follow me’, Jesus said, and I will make you fishers of men.

     - Matthew 4:19 (NLT)

 

 

   You Are God’s Marketing Vehicle

 

Fundamentally, marketing is a means for influencing others to buy into lifestyle enhancement regardless of whether the benefits take the form of a product or service.  Similarly, as Christians we are also charged with reaching and encouraging others and influencing them to embrace a lifestyle enhancement—a spiritual lifestyle enhancement. We are living epistles and advertisements for God in the marketplace. Jesus didn’t demand that people come to Him in order to hear the gospel. He went to them. He went into the marketplace and through towns teaching the gospel.

 

Marketing is Fishing

 

Jesus gives us a great commission: “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matthew 28:19, NKJV; 1 Timothy 2:3-4).  Jesus tells us, “Follow Me and I will make you become fishers of men,” and, “Do not be afraid. From now on you will catch men” (Mark 1:17, NKJV; Luke 5:10, NKJV).

 

As God’s ambassadors, we are charged with seeking, or fishing for, and catching individuals to bring into the kingdom of God for salvation (1 Corinthians 9:22). In this way, marketing is analogous to fishing.

 

Marketing is fishing from a kingdom perspective. For instance, both fishing and marketing involve skillfully and strategically:

  • Targeting a certain area or audience.

  • Casting a line with a hook or slogan.

  • Offering an enticing bait or benefit.

  • Reeling in or recruiting.

 

Most of us are familiar with the infamous 4Ps of marketing:  Product, Price, Place, and Promotion. But I’d like to introduce you to a new one: the 5th “P” of marketing:  your kingdom Platform.

 

The 5th “P” of Marketing:  Your Platform

 

Your kingdom platform is defined as what you and your business stand for from a kingdom, or a godly, perspective, and it should always reinforce God’s principles such as the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control (1 John 4:8; Galatians 5:22-23). Your kingdom platform should serve as the overarching theme from which your marketing strategies and tactics are spawn.  Ultimately, your entire business culture and philosophy should be grounded in your kingdom platform.

 

Example:  You might be an interior designer. Because for you, interior decorating is a Higher calling than just making a room look pleasant and inviting, your kingdom platform may be centered on creating joy and peace for people within their living spaces. In this way, your platform reinforces godly principles and, consequently, serves as a strong spiritual foundation for your marketing initiatives.

 

You don’t necessarily have to advertise your kingdom platform unless you feel led to do so. You just need to identify it, commit it to God, and ensure that the remaining 4Ps of your marketing plan align with it. Having a kingdom platform is just another way to bring your business plans and marketing programs to a Higher level of success and significance.