ClickCease
Michael Johnson
A Christian Business Owner's Guide to Scale

Are business growth and your faith opposed? Christian leaders often find themselves at a crossroads, seeking to balance ambition with their faith-based values. The desire to scale operations and achieve greater impact can sometimes feel at odds with the principles of service, integrity, and stewardship that underpin their beliefs.

Yet, scaling a business and adhering to Christian values are not mutually exclusive. In fact, by integrating biblical wisdom with sound business practices, Christian leaders can unlock a path to sustainable growth that aligns with their faith and honors God's purpose for their endeavors.

A Christian Business Owner's Guide to Scale
Dave Ulrich
Discovering Clarity in Chaos: How to Become a ...

In an ever-changing world filled with uncertainty, leaders face a critical choice—become a hostage to chaos or a master of clarity. In this insightful article, Oleg Konovalov and Dave Ulrich explore how leaders can navigate volatile times with confidence. Through research-backed strategies, they provide seven actionable steps to transform uncertainty into structured success. If you’re ready to rise above the noise and bring clarity to your leadership, this is a must-read.

Discovering Clarity in Chaos: How to Become a Master of Clarity—Not a Hostage of Chaos
Faith, Leadership
Andy Beal
Leadership Lessons from Jesus’ Example

What if God was one of us?

Convene Chair Andy Beal recently shared a powerful reflection on leadership, inspired by The Jesus I Never Knew by Philip Yancey.

When we think about Jesus, we don’t see power and prestige—we see humility, approachability, and courage. Isn’t that the kind of leader we all want to follow?

As leaders, we must ask: Are we leading with these same godly qualities, or are we relying on power and position?

Great leadership starts with character worth following.

Leadership Lessons from Jesus’ Example
Marketplace Chaplains
How Leaders and Chaplains Transform Workplace ...

Loneliness in the workplace is more than just an emotional struggle—it’s a leadership challenge that can impact productivity, employee engagement, and overall company culture. In today’s fast-paced business world, many leaders feel the weight of isolation, and their teams often experience the same sense of disconnection. But the good news is that leaders have the power to create environments where people feel valued, supported, and connected.

At Convene, we are passionate about helping faith-driven business leaders cultivate workplaces where people thrive—both professionally and spiritually. That’s why we’re excited to share an insightful article from our friends at Marketplace Chaplains, an organization dedicated to providing care and support to employees through workplace chaplaincy.

We encourage you to read the full article from Marketplace Chaplains and discover how you can implement these insights into your own leadership journey.

How Leaders and Chaplains Transform Workplace Loneliness
World Vision
Rowing in the Same Direction: Aligning Your ...

What does it mean to lead a business with a Kingdom-driven vision? More than just profits, Christian leadership is about aligning business practices with God’s design—where employees thrive, purpose is clear, and transformation happens. Inspired by Dr. W. Edwards Deming’s systems-based leadership and biblical principles, this article explores how faith-driven leaders can create a business culture that reflects God’s purpose. Discover how to implement strategies that foster growth, collaboration, and lasting impact.

Rowing in the Same Direction: Aligning Your Vision, Your Business, and Your Kingdom Impact

spiritual lifestyle

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The 5th "P" Of Marketing

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'Come, follow me’, Jesus said, and I will make you fishers of men.

     - Matthew 4:19 (NLT)

 

 

   You Are God’s Marketing Vehicle

 

Fundamentally, marketing is a means for influencing others to buy into lifestyle enhancement regardless of whether the benefits take the form of a product or service.  Similarly, as Christians we are also charged with reaching and encouraging others and influencing them to embrace a lifestyle enhancement—a spiritual lifestyle enhancement. We are living epistles and advertisements for God in the marketplace. Jesus didn’t demand that people come to Him in order to hear the gospel. He went to them. He went into the marketplace and through towns teaching the gospel.

 

Marketing is Fishing

 

Jesus gives us a great commission: “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matthew 28:19, NKJV; 1 Timothy 2:3-4).  Jesus tells us, “Follow Me and I will make you become fishers of men,” and, “Do not be afraid. From now on you will catch men” (Mark 1:17, NKJV; Luke 5:10, NKJV).

 

As God’s ambassadors, we are charged with seeking, or fishing for, and catching individuals to bring into the kingdom of God for salvation (1 Corinthians 9:22). In this way, marketing is analogous to fishing.

 

Marketing is fishing from a kingdom perspective. For instance, both fishing and marketing involve skillfully and strategically:

  • Targeting a certain area or audience.

  • Casting a line with a hook or slogan.

  • Offering an enticing bait or benefit.

  • Reeling in or recruiting.

 

Most of us are familiar with the infamous 4Ps of marketing:  Product, Price, Place, and Promotion. But I’d like to introduce you to a new one: the 5th “P” of marketing:  your kingdom Platform.

 

The 5th “P” of Marketing:  Your Platform

 

Your kingdom platform is defined as what you and your business stand for from a kingdom, or a godly, perspective, and it should always reinforce God’s principles such as the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control (1 John 4:8; Galatians 5:22-23). Your kingdom platform should serve as the overarching theme from which your marketing strategies and tactics are spawn.  Ultimately, your entire business culture and philosophy should be grounded in your kingdom platform.

 

Example:  You might be an interior designer. Because for you, interior decorating is a Higher calling than just making a room look pleasant and inviting, your kingdom platform may be centered on creating joy and peace for people within their living spaces. In this way, your platform reinforces godly principles and, consequently, serves as a strong spiritual foundation for your marketing initiatives.

 

You don’t necessarily have to advertise your kingdom platform unless you feel led to do so. You just need to identify it, commit it to God, and ensure that the remaining 4Ps of your marketing plan align with it. Having a kingdom platform is just another way to bring your business plans and marketing programs to a Higher level of success and significance.